The first thing you saw when you walked into the sold out Sephoria was a pop up Starbies. That's right. Starbies, not Starbucks. They dropped the formality, embraced their social-given nickname and created a vibes first experience. Every guest got a free refresher, some sticker treats in a treat bag and very cute photos in our very cute space. VIPs got a special touch up stairs where we offered a few overhead haul photo stations.