If you are ever so fortunate to acquire the means with which you can commission your own Bentley. My team and I created and perfected a bespoke experience that helps you sort the 1.3 Billion. Yes Billion. Possible combinations of color, trim and performance.
The event space was built from raw sq. ft in New York's Meatpacking district.
Upon entering, guests picked a card that would be their key to experience.
On custom built mood stations, guests curated images that spoke to them on their RFID card previously selected.
Each image was custom mapped onto a color and a quadrant that represented the Bentley lifestyle. From heritage to future. And adrenaline to serenity.
Once enough images were selected. Guests began to review the output using gesture-based leap technology and viewed their results on dynamic projection screen.
Each guest then received a custom output of where they fell on the Bentley quadrant. And also a selection of colors best suited for them.
Next, guests took their output and met with Bentley designers who translated the output into actual Bentley offerings. Combining human touch and technology. Just as all Bentleys do.
Every guest and press was pleased beyond with the experience. Read what Ozy.com thought about it.
