A creative who gets to work on Hendrick's gin is thrilled. Gobsmacked. Giddy. Yes, happier than a mongoose in a pair of pants.
We developed the Pop-Up sampling experiences for Hendricks for several years. This latest iteration was also the most unusual in a long line of unusual.
It was, an Emporium of the Unusual.
Guests entered into a very small, tight store front. There, they were greeted and allowed to peruse the curiosities.
Inside the front room, they were also given the currency of the Emporium. Good for the most unusual Hendrick's cocktails.
With some slight of hand, a bookcase is revealed to be a false wall as a panel slides up to reveal the real Emporium in back.
Guests walk through a tunnel scented with rose, one of the key ingredients in Hendrick's.
In the Emporium, they might choose to be greeted by little birdmen and escorted under the skirt of an Heiress for a rather unique cocktail.
Or, they could walk along a wall of curiosities and grab a drink. Or something else.
Those who dared to open a box along this unusual wall were treated to splendid gifts.
To help keep our fanatic guests from staying too long, a unique problem for Hendrick's compared to most liquor events, guests were allowed 3 drinks only.
The 3 drink rule was because guests would wait for hours to get the chance to spend time in the world me and my team created.